A MedTech manufacturer was considering an investment into an advanced energy surgical instruments platform and retained 2nd St Strategy to evaluate the market and the competitive landscape for the platform

Key considerations governing investment were potential applicability of instruments to various gynecological surgical procedures and surgeon feedback on their willingness to trial the platform

Sized the addressable market for the platform based on payer data for number of surgical procedures and platform’s applicability to various use cases

Interviewed surgeons across various relevant specialties to gather their perspectives on the platform and to understand how they would use it in their case work

Wrote and executed a survey of 140 surgeons to gather additional quantitative perspectives and to build an increased level of confidence into the growth opportunities available to the platform

Market for the surgical platform is ~$50m and growing at a <3% CAGR due to flat growth of the underlying health conditions treated with it

Surgeons surveyed and interviewed indicated a positive experience with and impressions of the target platform, stressing the importance to them of the key components of its value proposition

Current users assigned the target a second highest NPS and prospective users indicated high willingness to trial the platform