A Private Equity firm that invested in a Fire Protection Services (FPS) company was interested in assessing kitchen exhaust hood cleaning (KEC) as a potential adjacent market to enter through M&A

Investor was looking to understand market dynamics, customer key purchasing criteria, competitive landscape, and approaches utilized in managing challenging labor dynamics in the industry

Sized and segmented the market opportunity based on combination of secondary and primary research

Conducted voice-of-the-market interviews with restaurants and other institutional kitchen decision makers and industry participants

Built a comprehensive market map / competitive landscape for the relevant service areas

Kitchen exhaust hood cleaning is a $1b+ market in the U.S. with an attractive growth profile

FPS and KEC markets are natural adjacencies with same decision makers and similar key purchasing criteria

Fragmented competitive landscape enables M&A-led roll up strategies, similarly utilized in FPS

While labor dynamics in KEC are challenging, several tactics employed in the industry have shown success with hiring and retention