Growth Strategy.

M&A Due Diligence.

  • 15

    Years of top-tier growth strategy and M&A execution support consulting experience

  • 100+

    Middle-market private equity buy-side and sell-side processes supported

  • $6B+

    In combined enterprise value of companies evaluated in commercial due diligence

Strategy and market assessment for growth focused middle-market companies, Private Equity, and other investors.

2nd St Strategy delivers strategic consulting services for middle-market companies looking to better understand underlying market dynamics, customer decision-making and purchasing dynamics, and competitive landscape, with an eye to assess, prioritize, and capture growth opportunities.

For Private equity and other investors, we support deal processes by conducting rigorous, fact-based, transparent, and collaborative commercial due diligence through assessing the strength and weaknesses of target’s value proposition, markets in which it participates, competitive differentiation, and availability of growth and expansion vectors.

 

Contact Us

james@2ndststrategy.com

+1 (917) 224-9768

Approach

Market Sizing, Segmentation, and Growth Dynamics Assessment

 

Rigorous analysis to establish the size of the market where company participates, size of relevant segments of the market, understand what is driving the market growth and how fast it is growing, and how resilient it is to business cycle fluctuations.

Voice-of-the-Market Research

 

Identification, outreach, and interviews with market participants to build a comprehensive view of market dynamics, customer and consumer behavior and competitive positioning. Synthesis of findings to determine growth priorities or relative attractiveness of investment opportunities.

Primary Market Research and Survey Execution

 

Creation of a participant panel, whether B2B or B2C, development and design of an analytically-sound survey instrument, execution, and analysis of survey results to understand and quantify key issues affecting companies growth or the investment thesis.

Competitive Research and Positioning Assessment

 

Developing a full understanding of the competitive landscape for the market, areas differentiation between key competitors , and gathering of customer feedback to assess relative strength and weaknesses between competitors.

Synthesis and Growth Positioning

 

Assessment of the strategy and market dynamics, leading to a full understanding, sizing, and prioritizing of growth initiatives, including share of wallet growth, expansion into adjacent products, customer segments, or geographies.

Vertical Markets

  • Industrials and Business Services

    Facilities and Route-Based Services

    Light and Heavy Manufacturing

    Specialty Distribution

    Transportation and Freight

  • Technology and Software

    B2B SaaS

    eCommerce

    Data Centers

    Advanced Electrical Infrastructure

  • Healthcare and MedTech

    Healthcare IT and Telehealth

    Medical Devices and Surgical Instruments

    Pharmaceutical Distribution

    Provider Practices

Get in Touch

If you are a growth-focused enterprise looking for a thought partner to develop a rigorous fact base to support your expansion strategy or an investor looking for data-driven support for a potential acquisition, we are ready to help.